The Scope report
See the result before you start.
Walk through a complete report for a fictional business: where it stands, who AI recommends instead, and the fix that comes next.
Sample report
Tidewell Ceramics
Handmade stoneware tableware · home market United Kingdom · worldwide sample: US, Canada
Every business, domain, answer and figure below is made up to show how a report reads. None of it is a live AI response or a customer result.
- 01Result
Where you stand in every market, and the answers that recommended you.
- 02Action plan
Your fixes in order, each a checklist with guided steps.
- 03Deep Dive
Every answer, rival and source behind the result.
ChatGPTGeminiClaudeAI Overviews and Perplexity: coming in October.
Every market together: 138 customer answers, recommended in 28.
Scope read you as premium handmade stoneware · United Kingdom · +2 markets
premium handmade stoneware tableware · United Kingdom + United States + Canada · English· compared with Fernmoor Pottery, Saltmarsh Kiln
Where do you stand?
Tidewell Ceramics
tidewell.example · United Kingdom + United States + Canada · 22 Sept 2026
All markets · 138 answers
Recommended in United Kingdom, missing abroad
AI recommends you in 28 of 90 answers in United Kingdom, and in 0 of 48 answers from US, Canada.
The competitive picture
Fernmoor Pottery is AI's clear favourite: recommended in 67 of 138 answers. On 3 of 40 questions, no business is recommended more than once.
Recommended
28of 138
3 of 3 assistants
Rank vs competitors
4of 8
among your competitors
Share of recommendations
11%
of all recommendations
3 more numbers
Named at all
31of 138
23% of answers
Your site cited
23of 138
links to your site
Consistency
18of 18
same result twice
Where you were recommended
28 of 138 customer answers
Recommended in 4 answers (ChatGPT ×2, Claude ×2)
ChatGPTUnited Kingdom2nd of 3 recommended
Q1“Where can I buy handmade stoneware dinner plates in the UK?”
…independent makers stand out. 1. Fernmoor Pottery: Publishes delivery, breakage and returns terms in full, with thousands of reviews. 2. Tidewell Ceramics: Hand-thrown stoneware from a small Cornish studio, with speckled glazes. 3. Saltmarsh Kiln: Everyday stoneware sets with care instructions…
Recommended in 2 answers (ChatGPT ×1, Gemini ×1)
ChatGPTUnited Kingdom2nd of 3 recommended
Q2“Which British potteries sell handmade tableware online?”
…independent makers stand out. 1. Fernmoor Pottery: Publishes delivery, breakage and returns terms in full, with thousands of reviews. 2. Tidewell Ceramics: Hand-thrown stoneware from a small Cornish studio, with speckled glazes. 3. Brackenhall Studio: Shows each piece being thrown by hand,…
Recommended in 4 answers (ChatGPT ×2, Claude ×2)
ChatGPTUnited Kingdom2nd of 3 recommended
Q4“What’s a good handmade ceramic wedding gift from a UK maker?”
…make a lasting gift. Good places to start: 1. Oriel & Stone: Small-batch gift pieces, often named for weddings and housewarmings. 2. Tidewell Ceramics: Hand-thrown stoneware from a small Cornish studio, with speckled glazes. 3. Fernmoor Pottery: Publishes delivery, breakage and returns…
ClaudeUnited Kingdom2nd of 3 recommended
Q5“Where can I set up a wedding gift list for handmade tableware?”
…pieces make a lasting gift. Good places to start: 1. Harrow & Hearth: A department store with a wide tableware range and gift lists. 2. Tidewell Ceramics: Small-batch stoneware, thrown by hand in Cornwall; good for gifts. 3. Oriel & Stone: Small-batch gift pieces, often named for weddings and…
Recommended in 3 answers (ChatGPT ×1, Claude ×1, Gemini ×1)
ChatGPTUnited Kingdom2nd of 3 recommended
Q6“Which UK ceramicists make speckled glaze mugs and bowls?”
These makers cover that range well: 1. Lowtide Clay Co.: Speckled glazes and in-stock mugs and bowls that ship the next day. 2. Tidewell Ceramics: Hand-thrown stoneware from a small Cornish studio, with speckled glazes. 3. Saltmarsh Kiln: Everyday stoneware sets with care instructions…
Facts AI uses1 differs from your site
Who beats you, and why?
Top rivals by market
Pick a market to open it
- 1Fernmoor Pottery54 of 90
- 2Oriel & Stone30 of 90
- 3Saltmarsh Kiln29 of 90
- 5Lowtide Clay Co.18 of 90
- 6Brackenhall Studio13 of 90
Tidewell Ceramics (you)#4 of 6 · 28 of 90
- 1Juniper Row Ceramics24 of 48
- 2Mesa Kiln Works18 of 48
- 3Fernmoor Pottery13 of 48
- 4Saltmarsh Kiln3 of 48
Tidewell Ceramics (you)not recommended
Competitor ranking
Rank options and how we rank
% of customer answers that recommend each business. The pale band is the likely range.
Recommended is the rank: answers that tell the customer to choose a business, out of 138 customer answers. Businesses with exactly the same share get the same position; the likely range shows where positions could swap.
The pale band is the 95% range: the rate could land anywhere in it if the same questions were asked again. When two bands overlap, their order could flip.
You are ranked only among your competitors: the ones you added and the ones Scope found with the same kind of business, in your price range (read from each site's own prices) and positioned like you (the brands they carry, how AI describes them). Chains, marketplaces, other business types, other price ranges and different positioning are listed under “Not compared with you”.
- 1Fernmoor Potteryyou added49%67 of 138
- 2Saltmarsh Kilnyou added23%32 of 138
- 3Oriel & Stonefound by Scope22%30 of 138
- 4Tidewell Ceramics#4 · you20%28 of 138
- 5Juniper Row Ceramicsfound by Scope17%24 of 138
- 6Lowtide Clay Co.found by Scope13%18 of 138
Not compared with you · 3 businesses
Chains and large groups 1
- Harrow & Hearth · recommended 9×Much larger than you. A department store with a wide tableware range and gift lists.
Marketplaces and directories 1
- Craftloom · recommended 23×A marketplace for independent makers.
Other markets 1
- Heron Ware · recommended 24×Different market. Canadian handmade tableware with wedding registries.
You vs your top rival
Fernmoor Pottery
Ahead of you on 19 questions. You lead on 4.
- 54
- Only Fernmoor Pottery
- 15
- Only Tidewell Ceramics
- 13
- Both
- 56
- Neither
Why they win
Fernmoor Pottery
67 of 138 answersWhat AI says about them
- fast delivery67
- strong reviews67
What AI cites for them
- Their own site 45
- Another store's site 42
- Your site 11
fernmoor.example 45 · saltmarshkiln.example 15
Picked over you on 6 questions.
What you'd need to match
State delivery times, areas and installation on your site
What each assistant picks
ChatGPT picks Fernmoor Pottery · Gemini picks Fernmoor Pottery · Claude picks Fernmoor Pottery.
Where do you lose?
A competitor is recommended instead of you on 30 of 40 questions. 3 open
Colour key
share of that question's answers:070%+· = none
Who wins at each step of the customer journey
You aren't recommended when customers are deciding.
Show the steps
| When the customer is… | Who AI recommends most | You |
|---|---|---|
| Exploring 13qLooking for who sells what they need | Fernmoor Pottery 26 of 45 | 16 of 45 |
| Comparing 15qWeighing one option against another | Fernmoor Pottery 18 of 51 | 5 of 51 |
| Deciding 7qReady to buy: price, stock, delivery | Fernmoor Pottery 14 of 24 | 0 of 24 |
| Checking trust 5qMaking sure the business is reliable | Fernmoor Pottery 9 of 18 | 7 of 18 |
What should you do first?
Your first fix · fixes 7 questions · Half a day
Answer customers’ questions on a new FAQ page
New page · tidewell.example/pages/faq
Why this fix
ChatGPT recommended Harrow & Hearth instead of you for “Where can I set up a wedding gift list for handmade tableware?”: “A department store with a wide tableware range and gift lists.” Your site has no FAQ page.
Scope checked 147 answers on 22 Sept. Next check 20 Oct.
Interactive and read-only: switch markets, open the Action plan or the Deep Dive. Fictional business, invented answers.
A weekly pulse on your key questions.
Paid plans re-ask your most important questions every week and flag real movement, like a competitor starting to be recommended. The next monthly audit confirms it or rules it out.
Now picture this
for your business.
Your markets. Your customers’ questions. The competitors AI names instead of you, and the fix that comes next.
Free: real ChatGPT, Gemini and Claude answers, the competitors they name, and your top three fixes. Paid plans add more questions asked repeatedly, up to three more markets, the full action plan with automatic re-checks, and a weekly pulse.